Online dating secrets as revealed by math majors

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It’s a multi-billion dollar industry built around your primal need for love, lust, and connection via the Internet.

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By ‘sciencing’ your love life, OKC services obtain greater legitimacy and objectivity.

Started in 2004 by four Harvard Math majors, OKC is strikingly, a data-driven brand.

Its creators believed that data was crucial in differentiating the company from its competitors, and in optimizing its users’ matchmaking odds.“Data,” according to Sam Yagan, one of OKC’s founders, “is key to sorting through all of these people”.

As OKC knows its audience and their preferences, it was able to deconstruct its dataset into succinct stories.

The result is a dynamic blog featuring original, insightful articles primed for virality.

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