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In the UK, the Online Dating Association (ODA) was set up by industry members in 2013, as they took collective responsibility for their market and operations.
The industry decided to self-regulate and created a Code of Practice.
In Singapore, the government actively acted as a matchmaker for decades through the Social Development Network.
Only 4% of citizens have, therefore, ever used an online dating service.
(3) However, revenue has slightly decreased in the same period.
For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).
It is estimated that the industry is worth more than £2bn globally (2).
Mobile dating (or location-based) apps, such as Tinder or OK Cupid, have seen their user numbers rise exponentially.
The CEO of Tinder, Sean Rad, has proudly said that their app has already generated 45 million matches (not couples).