How many people get married from online dating
For their part, the major dating sites have ignored Facebook.
That's a mistake, though -- the social factor is important, as well as the casual dynamic on Facebook.
As Frind points out, Match attempted to compete by opening a site last year called Downto Earth.com, but failed to find any growth (just as e Bay flopped).
So Match now appears to have moved on to Plan B: threatening legal action.
Remember: the average account length is just six months, and people join for big blocks of time at once, so getting a new customer on board is better for them than eking another month or two out of a current subscriber...
Okay, Match is double counting to get "12 couples", since a couple that gets married also gets engaged.
By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms.
"Based on my knowledge of the industry," writes Match general counsel Marshall Dye, "these claims cannot be supported and are misleading and/or false." These sorts of letters are probably fairly common; what's uncommon is seeing them shared.Not only is Facebook free, but it comes without the stigma that online dating sites still carry, and it is already a vehicle for plenty of successful romantic hook-ups.For the moment, Facebook looks like a non-rival; the few dating companies that have tried to start on Facebook have by and large failed.But Plentyoffish founder Markus Frind not only posted the letter, he also answered it with a blog post going into his own suspicions of exaggeration by Match.(The ellipses are my own): This letter is beyond ironic considering match's history of bogus claims, like this one from last week.